Below are some of my observations on some
of great and not so great leadership moments that I have seen.
Death
of Peter Drucker:
The death of Peter Drucker,
one of the greatest leadership and management thinkers of this century, warrants
an entry in our Hall of Fame or Shame.
We particularly liked the following
leadership principles introduced to corporate leaders by Drucker:
·
An organization should have a clear purpose with specific measurable goals.
·
Leaders should reach an agreement with subordinates on objectives to be achieved,
then step back to let them find the subordinates find the best way to accomplish
them.
· Leaders lead people by drawing upon their strengths, not by
prescribing tasks for them.
· Marketing organizations should focus on
what the customers want to buy, rather than on what businesses may want to sell.
·
Not-for-profit organizations should start acting like businesses, but with "changed
lives" rather than profits as their bottom lines.
The
Rolls-Royce Partnership:
The year is 1904.
Henry
Royce has just built his first gasoline electric car. A meticulous self-taught
engineer, he lacked the sales and marketing skills and needed to sell cars. Unlike
many of us Royce admitted that he lacked these skills.
Enter
Charles Stewart Rolls, an aristocrat with money and a passion for excitement (i.e.
balloons and cars). An agreement was struck. Henry Royce would build the cars;
Charles Rolls would sell them.
The new company built
several different cars (four-six and eight-cylinder models) but made the decision
to focus all of its attention on designing and building one model, the six-cylinder
Silver Ghost. The new model was sent on two demonstration runs (of 3,220 and 24,150
km in length) under the strict scrutiny of the Royal Automobile Club, with stops
only to change tires and refuel.
The Rolls-Royce
partnership, focused on one car model, had established its reputation as the manufacturer
of the best car in the world and had the marketing smarts to capitalize on that
reputation. And the rest is history.
Example
of a compelling, successful vision:
Thomas Edison once told me "I want
to make electricity so cheap, that only the rich can afford to burn candles."
Think about it, how often do you use electric lights? How often do you use candles?
Did Edison not succeed big time?
The wrong man
for the job:
The Director of the US Patent Office, in 1899 proclaimed
that "everything that can be invented has been invented". (Do you not think that
he was the wrong man for his position?) It often takes a year or more to know
the capabilities and attitudes of people who we have hired.
Important
insight into Strategy:
Michael Porter, from Harvard University explains
strategy as "choosing to run a different kind of race, one that you've set up
to win". Michael Porter did a great service for everyone in clarifying strategy
as a game plan to win. I may name a ship after Porter.
Leader
locked in time:
Upon learning that the Titanic
had struck an iceberg, her captain called for the ship's carpenter. The captain
had spent much of his career on wooden hulled ships, but I can't picture a ship's
carpenter trying to patch the huge iron-hulled Titanic.
Market
Creation
It is leadership skills and not the availability of money or
marketplace opportunities that determine the growth of an organization. There
was no mass market for low cost automobiles until Henry Ford created the market
by raising daily wages and driving down the cost of mass produced automobiles.